Apple Watch advertising push begins with a supermodel


With the Apple Watch set to hit store shelves this April, Apple’s U.S.-based advertising push is about to kick into high gear. Now, seeing as how the Apple Watch is as much about personal fashion and health as it is about consumer technology, it shouldn’t come as a surprise that Apple has tapped supermodel (and former Victoria’s Secret Angel) Candice Swanepoel to wear the highly anticipated device on the March cover of SELF magazine.

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