Time to go mo!

One of the biggest hype of surrounding iPhone 5 and iOS 6 has got to be Apple Passbook. Seems to me it’s Apple’s answer to Google Wallet. But it’s not quite the same. GW is primarily an in-store and online payment device whereas Passbook, which is a part of iOS6, is a new application from Apple designed to store membership cards, tickets, coupons, and boarding passes — a bit like a digital wallet without the electronic payment capability, well not just yet.

So is mobile loyalty programme new? Not really. In the U.S, Shopkicks and Loyaldash and Pointpal in Singapore, have been actively pushing their own mobile loyalty platforms. And what Passbook will do is simply bring that adoption rate much higher and in a much faster time. Passbook, or mobile loyalty platforms offers you more things that what paper and plastic can do, like alert you to changes, and pop up…

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